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Hain Celestial Completes Westbrae Natural SaleHain Celestial Completes Westbrae Natural Sale

Sale furthers North America portfolio simplification plan

Powder Bulk Solids Staff

December 19, 2022

1 Min Read
The Hain Celestial Group Inc. has completed the divestiture of its Westbrae Natural brand to Bush Brothers & Co.Image courtesy of Pixabay (representative image)

The Hain Celestial Group Inc., a leading organic and natural products company with operations in North America, Europe, Asia, and the Middle East, has completed the divestiture of its Westbrae Natural brand to Bush Brothers & Co.

“In our continuing journey to simplify the company and focus on the brands and categories with growth potential in line with our strategic direction, we are pleased to announce the divestiture of the Westbrae Natural® brand to Bush Brothers," said Mark L. Schiller, Hain Celestial’s president and CEO. "The divestiture of this non-strategic brand represents another important step in simplifying our North America portfolio, while improving our future growth profile, margins, and cash flow. The transaction allows us to focus more resources on driving distribution and expanding innovation on priority brands.”

Details of the transaction were not disclosed.

About the Author(s)

Powder Bulk Solids Staff

Established in 1983, Powder & Bulk Solids (PBS) serves industries that process, handle, and package dry particulate matter, including the food, chemical, and pharmaceutical markets.

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