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Virtual Exhibiting Webinar Series Summary and Q&A

Informa Markets Engineering VP/Group Portfolio Leader Melissa Magestro discusses the event producer's upcoming webinar series on the new world of virtual events.

Powder Bulk Solids Staff

September 4, 2020

3 Min Read
Virtual Exhibiting Webinar Series Summary and Q&A

Now five months into stay-at-home orders having been in place in response to COVID-19, virtual events have become part of everyone’s new norm. As virtual exhibiting is new to the market, Informa Markets Engineering, the leading B2B event producer, publisher, and digital media business for the world's $3-trillion advanced technology-based manufacturing industry, wants to be sure exhibitors recognize the value of participating virtually and are prepared to execute effective virtual exhibits.

To do so, Informa Markets Engineering has teamed up with Competitive Edge, the expo industry leader with nearly three decades experience in developing and delivering custom exhibitor education, and Swapcard, the leading event app and matchmaking platform powered by AI, to offer a two-part webinar series designed to educate marketers and business leaders on the new world of virtual exhibiting, teaching participants how to take full advantage of the virtual event platform capabilities, as well as why and how to promote their participation to drive traffic. 

Q&A with Melissa Magestro, VP/Group Portfolio Leader, Informa Markets Engineering:

What was the inspiration behind the webinar series?

MM: This year has been one of change and adaptation for all industries. From an events standpoint, we made the decision to postpone many of our in-person events for the safety and wellbeing of our customers. In order to continue serving our communities and keep our customers connected, we are building interactive virtual events where attendees and exhibitors can learn, discover new technologies and connect with each other from the comfort of their homes or offices. Virtual events are different than live events though and we want to help our customers be as successful as possible. So these webinars are a way for us to provide strategies and tips that will help them get the most out of their investments in virtual events.

What can attendees look forward to in each webinar?

MM: Our first webinar, “Successfully Marketing, Selling & Virtually Exhibiting During a Crisis,” is a complimentary all-new web-training session from Jefferson Davis, one of America’s leading experts on B2B marketing, sales and exhibiting success. Davis will focus on why exhibiting virtually is an effective strategy, how to adjust your marketing and sales plans, critical success factors and much more. This webinar will be helpful to any marketer or business leaders whose company is participating in virtual events.

Our second webinar, “Optimizing & Driving Traffic to YOUR Virtual Exhibit” is a how to webinar again presented by tradeshow expert Jefferson Davis, who will show participants how to optimize the core functionality of their virtual exhibit in the Swapcard platform, create an integrated marketing plan to drive traffic to your virtual exhibit before and during the event, and effectively interact with visitors to deliver value and capture leads. This is a must-attend webinar for marketers and business leaders who will be participating in The Battery Show and EV Tech Digital Days and Virtual Engineering Week.

What can those interested register and tune in? 

MM: Both webinars are free to attend and can be viewed both live and recorded. Registration links along with timing are provided below.

Part 1 - Successfully Marketing, Selling & Virtually Exhibiting During a Crisis
Wednesday, September 9, 11:00 am - 12:00 pm Pacific Time / 2:00 p.m. - 3:00 p.m. Eastern Time

Learn more and register for the complimentary webinar here.

Part 2 - Optimizing & Driving Traffic to YOUR Virtual Exhibit
Wednesday, October 14, 11:00 am - 12:00 pm PST / 2:00 pm - 3:00 pm EST

Learn more and register for the complimentary webinar here.

About the Author(s)

Powder Bulk Solids Staff

Established in 1983, Powder & Bulk Solids (PBS) serves industries that process, handle, and package dry particulate matter, including the food, chemical, and pharmaceutical markets.

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