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Nestlé to Acquire Instant Coffee Company

January 17, 2017

2 Min Read
Nestlé to Acquire Instant Coffee Company

Nestlé SA announces that it has signed an agreement to acquire Caravan Marketing Co. SAE (CMC), a leading Egyptian instant coffee company owner of the Bonjorno brand.

The acquisition reflects Nestlé’s ambition to invest in Egypt and foster the development of the rapidly growing soluble coffee segment that has been gaining popularity among Egyptians.

“We are pleased to conclude the signature of this agreement,” said Yasser Abdulmalak, chairman and CEO of Nestlé Egypt. “Our investments and expansion plans in Egypt reflect the importance of this market to us. In the last five years Nestlé has made investments close to one billion EGP in manufacturing and distribution facilities, as well as skill development. We will continue to invest in the Egyptian market and this acquisition comes as a reaffirmation of that.”

Abdulmalak added, “The acquisition will capitalize on the complementary strengths of the two brands Nescafé and Bonjorno, accelerating the development of the soluble coffee market in Egypt. We are proud that Bonjorno, a local brand loved by many Egyptians, will become part of our wide portfolio of international brands. We are keen on ensuring a smooth integration process in the best interest of the business and all employees. This is an exciting growth opportunity in a dynamic category. The acquisition will combine Nestlé’s strong marketing and innovation capabilities with Caravan’s distribution model and significant presence in retail. The blend of people from the two organizations will create a leading team, ideally suited to drive future growth.”

Caravan Marketing was established in 2003 as a marketing and distribution company. The company serves the Egyptian market with a range of soluble coffee products, using its own factory.

Terms of the transaction were not disclosed.

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