August 22, 2023
Nestlé Health Science, a leader in nutrition, science and wellness, has appointed Brian Groves as chief marketing officer of US business, effective September 11, 2023. The company also promoted Gabriella Viljoen to vice president of eCommerce of US business, effective September 4, 2023.
With over 30 years of experience in performance marketing and brand management, Groves will drive business growth and customer satisfaction, delivering on the organization's digital media and marketing strategy with a primary focus on accelerating digital capabilities and activation.
"Brian's strategic leadership skills and extensive experience in marketing and brand management make him a highly valuable addition to the Nestlé Health Science team. As our chief marketing officer, he will play a crucial role in accelerating the growth and evolution of our dynamic wellness and nutrition portfolio, empowering patients and consumers to lead healthier lives," said Don Kerrigan, CEO of Nestlé Health Science US.
Prior to joining Nestlé Health Science, Groves served as vice president for Global CPG Clients and Categories at Meta, formerly known as Facebook, where he was responsible for global revenue, strategic partnership growth, and go-to-market strategy for Meta's CPG vertical. Prior to that, Groves was US CMO for Pfizer Consumer Healthcare and held brand management and leadership roles at Callaway Golf Company and Johnson & Johnson Consumer Healthcare.
Groves will be responsible for leading the Nestlé Health Science Commercial Excellence team and will serve as a member of its US Leadership Team.
As vice president of eCommerce for the US business, Viljoen is responsible for developing and managing marketing activities across multiple marketplaces to significantly drive profitable sales and optimize spend across the US business.
In 2020, Viljoen joined Garden of Life, a Nestlé Health Science brand, where she held roles of increasing responsibility including vice president of Amazon Strategy, managing the business performance, and advertising strategies. Prior to Garden of Life, she advanced eCommerce and Amazon strategies across multiple CPG brands across categories including skin care, pet care, and healthy food snacks.
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