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Mars to Invest $230 Million in Nature's Bakery Facility

Nature's Bakery has become the eighth best-selling and fastest-growing granola and snack bar in the category.

Kristen Kazarian

January 15, 2024

2 Min Read
Mars to open bakery facility
The new facility will bring in nearly 200 jobs over 10 years.Image courtesy of Nature's Bakery

Mars Inc. is investing $237 million on a new 339,000 sq. ft. Nature's Bakery facility in Salt Lake City, UT. Once operational, Nature's Bakery expects to add more than 190 jobs during the next 10 years.

The company received a corporate incentive, a post-performance tax reduction, as part of the state’s Economic Development Tax Increment Financing program.

Nature's Bakery projects to add over 190 jobs to its Utah location and invest $237 million in its Utah facility.

Founded in 2011 and headquartered in Reno, Nevada, Nature's Bakery, part of Mars, Incorporated family of brands, has become the eighth best-selling and fastest-growing granola and snack bar brand in a +$4B category. Nature's Bakery offers real ingredients into on-the-go snacks that are plant-based, dairy-free, nut-free, and Non-GMO Project Verified. Their products are sold nationally at Target, Walmart, Costco, and more.

"I am thrilled for our strategic expansion with the establishment of a cutting-edge baking facility in Salt Lake City," said Steve Gardiner, CEO of Nature's Bakery. "This investment marks a significant milestone in our brand's ability to drive greater capacity to meet growing consumer and retailer demand. As a self-manufacturer, this facility joins our existing bakeries to reflect our commitment to innovation and quality, and underscores our confidence in the thriving business environment of Utah. We look forward to contributing to the local economy, cultivating community, and creating job opportunities as we further our brand purpose of nourishing families and enabling them to thrive."

To accelerate the growth of its better-for-you snacking platform, Nature's Bakery has been part of the Mars family of companies since 2020. "This investment symbolizes our dedication to scaling our brands responsibly, upholding Mars' pledge to be America's prime destination for insurgent brands," said Juan Martin, Health & Wellness president at Mars.

The new facility is scheduled to initiate operations in July 2025.

Nature's Bakery was founded in 2011 and is headquartered in Reno, NV. It is part of Mars, Inc. family of brands and has become the eighth best-selling and fastest-growing granola and snack bar brand in a +$4 billion category. 

About the Author(s)

Kristen Kazarian

Managing Editor

Kristen Kazarian has been a writer and editor for more than three decades. She has worked at several consumer magazines and B2B publications in the fields of food and beverage, packaging, processing, women's interest, local news, health and nutrition, fashion and beauty, automotive, and computers.

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