General Mills Completes Acquisition of European Pet Food Brand

General Mills has advanced its Accelerate strategy with the acquisition.

Kristen Kazarian, Managing Editor

April 30, 2024

1 Min Read
General Mills acquires European pet food brand
Edgard & Cooper is one of the fastest-growing and most-recognized independent pet food companies in Europe.Edgar & Cooper

General Mills has completed the acquisition of Edgard & Cooper, one of Europe’s leading independent premium pet food brands.

Established in 2016, Edgard & Cooper is one of the fastest-growing and most-recognized independent pet food companies in Europe, with estimated 2023 retail sales of more than €100 million across 13 markets.

With this transaction, General Mills further advances its Accelerate strategy, including the prioritization of its core markets, global platforms, and local gem brands to drive sustainable, profitable growth, and top-tier shareholder returns over the long term.

“Edgard & Cooper is at the intersection of our Accelerate strategy's core markets and global platforms," said Jon Nudi, group president, Pet, International and North America Foodservice, General Mills. "We’re thrilled to welcome the Edgard & Cooper team to the General Mills family, and we look forward to partnering together to advance their mission to revolutionize premium, natural pet food.”

Headquartered in Kortrijk, Belgium, Edgard & Cooper will be a separate operating unit led by its three founders, Koen Bostoen, Louis Chalabi, and Jürgen Degrande, with its financial results consolidated into General Mills’ International segment.

“We’re excited to join Team General Mills and continue doing what Edgard & Cooper is passionate about — making better dog and cat food with real ingredients that pets love and pet owners feel good about,” said Bostoen. “Combining our brand’s natural positioning and commercial capabilities with General Mills’ marketing and supply chain expertise, we’re ready to accelerate Edgard & Cooper’s growth.”

About the Author(s)

Kristen Kazarian

Managing Editor

Kristen Kazarian has been a writer and editor for more than three decades. She has worked at several consumer magazines and B2B publications in the fields of food and beverage, packaging, processing, women's interest, local news, health and nutrition, fashion and beauty, automotive, and computers.

Sign up for the Powder & Bulk Solids Weekly newsletter.

You May Also Like