Mars Enters Performance Nutrition Game with High Protein Bars

Part of Mars, SNICKERS has unveiled SNICKERS Hi Protein bars, a new performance nutrition bar that features traditional chocolate, caramel, and peanut ingredients, but also include 20g of protein.

"Mars is consumer obsessed, and after talking with many consumers through the product development process, it was clear that the performance nutrition category was missing one key ingredient - delicious tasting products," said Michelle Deignan, senior brand director, Mars Wrigley. 

SNICKERS Hi Protein bars will be available at select retailers beginning January 2023, with the product set to be available nationwide later in the year.

Mars Inc. is a family-owned business that offers a portfolio of confectionery, food, and pet care products and services. The company has more than 140,000 emplyees, and almost $45 billion in annual sales.