Leaders will help ensure continued momentum through planned separation

3 Min Read
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Kellogg Co. announces North America Cereal Co. leadership teamImage courtesy of Kellogg Co.

Kellogg Co. announced several key appointments to the future leadership team of North America Cereal Co.:

  • Gary Pilnick to serve as chief executive officer

  • Dave McKinstray to serve as chief financial officer

  • Sherry Brice-Williamson to serve as chief supply chain officer

  • Doug VanDeVelde to serve as chief growth officer

  • Bruce Brown to serve as chief customer officer

  • Shannon Bible to serve as chief transformation officer

As announced in June 2022, Kellogg Co. plans to separate three of its businesses – Global Snacking Co., North America Cereal Co., and Plant Co. – to enable each business to unlock its full standalone potential. North America Cereal Co. will be a cereal leader in the US, Canada, and Caribbean, with a portfolio of iconic brands. As a standalone company, North America Cereal Co. will have greater strategic focus and operational flexibility, and will direct capital and resources toward unlocking growth, regaining category share, and restoring and expanding profit margins.

"I am thrilled to announce the first key appointments to the future leadership team of North America Cereal Co.,” said Steve Cahillane, Kellogg Co.'s chairman and chief executive officer. "Gary is a 22-year Kellogg veteran whose inspiring leadership style, deep knowledge of the business, and central role in defining the company's successful strategy make him the natural choice to lead North America Cereal Co. Gary and his team of seasoned leaders bring significant depth and breadth of experience and extensive knowledge to North America Cereal Co., all of which will enable the business to continue building momentum and capitalize on its compelling long-term opportunities for investment and profit growth, driven by its portfolio of iconic, world-class brands. Notably, Gary was instrumental in some of our most successful strategic initiatives in recent years--including the acquisition of Pringles--which we see as a blueprint for the positive outcomes that arise when additional focus, attention, and investment are combined with world-class brands."

"I am honored and humbled to have been named chief executive officer of North America Cereal Co. and to have the opportunity to carry forward this portfolio of beloved brands with their rich tradition and heritage of innovation," said Pilnick. "The remarkable story of Kellogg Co. began with cereal, and through more than a century of operational success, we have the privilege of taking what has grown into a $2.4 billion business on its next journey as North America Cereal Co. We are excited by its potential as an independent company, and I am confident that the world-class experience and track records of the people joining me on the leadership team will ensure we fulfill that potential. With these appointments, we have the foundation in place to ensure the business thrives as we build a new legacy inspired by what W.K. Kellogg created. We are all eager and ready to unlock the potential of what we see as a 116-year-old startup with some of the most powerful consumer brands."

The leadership appointments are subject to – and will be effective upon – completion of the planned separation of North America Cereal Co., which is on track to be completed by the end of 2023, following the satisfaction of customary conditions. Additional North America Cereal Co. executive leadership and Board appointments will be made as the separation process progresses. The remainder of the Kellogg Co. Executive Committee will remain with Global Snacking Co.

About the Author(s)

Powder Bulk Solids Staff

Established in 1983, Powder & Bulk Solids (PBS) serves industries that process, handle, and package dry particulate matter, including the food, chemical, and pharmaceutical markets.

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