When a new Kraft Macaroni and Cheese flavored ice cream was released to mark National Mac and Cheese Day on July 14, no one knew how consumers would take to this new application of the beloved food ingredient. Developed through a collaboration between Kraft Heinz and VanLeeuwen Ice Cream, the orange-hued frozen treat quickly sparked intense debate.
Americans and Canadians have enjoyed love Kraft’s cheese powder on elbow-shaped Macaroni for decades. To some, you don’t mess with a classic. For others, it is an opportunity to enjoy an old favorite in a new way.
This Guy Gets It
A Cheesehead Chimes In
A Popular Cracker Brand Voices Support
And a Candy Brand Hopped in the Convo
There were also a whole lot of ‘nopes’ in the comments. In the days after the debut of the product, it became clear that a line was drawn in the sand for many Kraft Mac and Cheese fans.
Why God, Why?!
Nature, Uh, Finds a Way
Boy, This Party Really Died
Whether you love or hate the idea of Kraft Mac and Cheese flavored ice cream, demand for the product was clearly very high.
To learn more about the history and uses of cheese powder, listen to this episode of Particulate Matters, a podcast produced by Powder & Bulk Solids.