June 13, 2023
Spiral conveying manufacturer Ryson was acquired by Royal Appolo Group, a Dutch company, in July 2021. The two companies were sister companies in the beginning, as well.
Since that time, Ryson branding hasn't changed. Until now. The companies viewed the new opportunities and acquisition as a time to meld together a Ryson logo that emulates the global brand.
"We wanted to show a unified identity yet retain our strong domestic brand," a press statement read.
The new logo blends elements from both brands, representing a harmonious fusion of Ryson’s domestic industry expertise and Royal Apollo’s global heritage.
The pink in the logo, which stands out, was due in part to Claudia Van den Pol, CEO of Royal Apollo Group, and the power of women, with a touch of pink.
Royal Apollo Group was established in 1847 and is headquartered in the Netherlands, and has grown into an international company in a niche market of vertical conveying equipment.
Ryson will continue to manufacture in the US and support North, Central, and South America. Globally, the two have manufacturing in Netherlands, USA, and Thailand with service operations in Netherlands, US, Thailand, China, India, and Mexico. This ensures a global supply chain and international service and support.
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