Sentry Equipment Launches New Brand Identity

Sentry Equipment Corp., a global provider of sampling and analysis technologies, has launched a new brand identity – a move that represents strategic shifts within the organization, positioning the company for greater market penetration and growth on a global scale.

With more than 90 years of proven experience, the company is leveraging its sampling knowledge and expertise to optimize process control and product quality for critical operations in the power generation, petrochemical, food and beverage, oil and gas, chemical, and mining industries, among others.

“We’ve made strategic decisions that have given us the ability to more effectively meet our customers’ sampling needs,” said Brian Baker, president and CEO of Sentry Equipment Corp. “These moves have also positioned us to increase market share across every industry we serve.”

The company’s Sentry brand of products and services provide controlled, real-time monitoring of crucial operations that demand accuracy, uninterrupted process flow, and safety. By effectively conditioning, sampling, monitoring, and measuring processes within their production environments, customers obtain the critical insights required to control and optimize them.

For many industries, representative sampling and analysis has become indispensable for ensuring the safety and quality of products, people, and the environment. Numerous industries and manufacturers require sophisticated technologies to optimize plant efficiency, deliver consistent results, and mitigate costly and dangerous business risks.

“Customers need an accurate look into their processes to avoid potentially catastrophic problems, such as a product quality risk or corrosion in pipelines or plant assets,” explained Baker. “Undetected, these problems can lead to devastating consequences such as salmonella poisoning, fatal explosions, serious environmental damage, or even nuclear contamination.”

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