Starco Brands Acquires Soylent Nutrition

Starco Brands Inc., inventor of consumer products with behavior-changing technologies, has acquired Soylent Nutrition Inc., pioneer of the plant-based complete nutrition and functional food categories. Soylent will operate as a separate business unit under Starco Brands and continue to be led by Soylent CEO Demir Vangelov.

"Soylent is one of those rare brands that successfully transitioned from Silicon Valley tech start-up to mainstream with mass distribution, thanks to Demir and his team's operational execution and a global mission to improve human health and nutrition," said Starco Brands CEO Ross Sklar. "When combined with Starco Brands' portfolio of formulas, access to commercial manufacturing facilities, and disruptive marketing, Soylent's potential to grow its base and expand in adjacent category whitespaces will be game-changing."

"Starco Brands shares our vision of a world where every person can afford and access all the nutrition and calories they need," Vangelov said. "As global food insecurity increases due to climate change, supply chain shocks, and geopolitical conflict, we are confident that this partnership can accelerate our global scaleup and get our products to everyone on Earth who needs and deserves affordable, complete nutrition."

Founded in 2013 in San Francisco, Soylent quickly became the industry standard for the emerging complete nutrition category, developing a lineup of plant-based convenience shakes, powders, and bars that contain proteins, healthy fats, functional amino acids, and essential nutrients. It enjoys mass-market awareness with sales at Walmart, Target, Publix, and other retailers. Soylent's investors include Andreessen Horowitz, GV, The Production Board, and more.

Soylent was also recently recognized as Best Meal Replacement in the 2023 Product of the Year USA Awards. The awards are determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research. Product of the Year is the largest consumer-voted awards program.

Starco Brands continues to invent and acquire behavior-changing technologies and brands.