Next Gen Foods Acquires Mwah!
Plant-based meat firm enters alt-dairy market with acquisition.
March 7, 2023
Singapore-based Next Gen Foods has acquired UK-based alt-dairy start-up Mwah!
Terms of the deal were not released. Next Gen Foods made an initial investment in the plant-based gelato maker about two years ago.
As a result of the acquisition, Damian Piedrahita and Claudia Comini, Mwah’s cofounders, will join Next Gen Foods as shareholders.
"We're thrilled to be joining the Next Gen Foods family," said Piedrahita. "We know they are the right company to help us expand and tap into the rising consumer desire for more innovations in taste and decadence from the dairy category. Our plans are to introduce our signature creamy and indulgent products this year — with our unique, best-in-class gelato experience — and looking forward to hearing feedback from dairy lovers everywhere."
Next Gen Foods plans to expand its product distribution in the US, UK, and Germany.
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