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Molson Coors JV Rolls out New CBD Beverage Line

Article-Molson Coors JV Rolls out New CBD Beverage Line

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Representative image.
The joint venture’s CBD-infused sparkling waters are being sold in the US under the Veryvell brand name.

Truss CBD USA, a joint venture between beer maker Molson Coors Beverage Company and HEXO Corp. is debuting a line of non-alcoholic CBD-infused sparkling waters for the first time in the US, the beer maker announced in a recent release. The products will initially be offered in Colorado.

“Whether you’ve dabbled in CBD before or are curious to try something new, Veryvell invites a moment of self-care to your day through a refreshing and balanced mix of hemp extracts and natural flavors,” Truss CBD USA General Manager Jane Armstrong Hockman said in a statement. “Each beverage in the product line offers a unique blend of CBD and adaptogens, giving consumers the freedom to pick the combination that best meets them in the moment.”

Veryvell waters are made in three flavors: Focus (Grapefruit Tarragon), Mind & Body (Strawberry Hibiscus) and Unwind (Blueberry Lavender). Each product contains 20mg of hemp-derived, non-psychoactive CBD and adaptogens.

The product line is currently manufactured in Colorado and distributed by the Coors Distributing Company within the state under its regulatory framework for hemp-derived CBD in food and beverages.

Molson Coors said the launch of the CBD drinks is part of boarder efforts to diversify its product portfolio. The company recently tapped The Coco-Cola Company to produce, market, and distribute Topo Chico Hard Seltzer in the US and inked a distribution agreement with La Colombe for its RTD canned coffee line.

“Last year, we redefined ourselves as Molson Coors Beverage Company and in doing so, laid out a clear vision of leveraging the competitive strengths of our storied foundation in beer to grow in new spaces beyond the beer aisle,” said Pete Marino, president of the emerging growth division at Molson Coors, in the release. “Truss’ entry in to the CBD market in Colorado and the launch of Veryvell, a brand we believe will resonate well with Colorado consumers, is another example of Molson Coors’ expansion into new beverage categories.”

It appears that Molson Coors is making its entry into the US CBD beverages market at the right time. A recent report by Grandview Market Research forecasts the global cannabis beverages market, which includes THC- and CBD-infused drinks, will grow to a value of $2.8 billion by 2025. North America is expected to witness the fastest and largest growth over the next five years.

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