Kraft Heinz Completes Assan Foods Purchase

The Kraft Heinz Co. has completed the purchase of Assan Foods from privately held Turkish conglomerate Kibar Holding. 

Headquartered in Istanbul, Assan Foods is a rapidly growing sauces-focused business with local manufacturing facilities in Balikesir and Izmir, Turkey. It has been a certified Kraft Heinz production partner since 2019, and offers Kraft Heinz the opportunity to further build its retail and foodservice businesses across Europe, the Middle East, and Africa.

“Assan Foods makes high-quality sauces and tomato products that we believe fit perfectly into our International Zone’s growth strategy focused on Taste Elevation, and expands our presence in a part of the world that holds tremendous long-term opportunity for our company and our brands,” said Rafa Oliveira, international zone president at Kraft Heinz. “We’re excited to officially welcome Assan Foods employees to the Kraft Heinz table.”

Assan Foods was established in Balikesir in 1998 as a Kibar Holding investment in the food sector and evolved into one of the top producers in the region. The company manufactures and sells a range of products, including tomato paste, ketchup, mayonnaise, and pasta and meat sauces that appeal to a variety of international cuisines. Its products are sold under brands such as Colorado, Kingtom, and Oba, as well as private label.