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Hershey Names First CTO to Move Automation Forward

Bhatia will lead the company's global technology strategy.

Powder Bulk Solids Staff

September 19, 2023

2 Min Read
Hershey hires new CTO to transform automation and tech
Bhatia will lead the company's global technology strategy, architecting and deploying digital capabilities that are innovative, flexible, and prepared to meet the changing needs of Hershey's consumers, retail partners, and employees.Image courtesy of The Hershey Co.

The Hershey Co. has appointed Deepak Bhatia as its first chief technology officer and newest member of its Executive Committee, effective Oct. 23, 2023. Bhatia will lead the company's global technology strategy, architecting and deploying digital capabilities that are innovative, flexible, and prepared to meet the changing needs of Hershey's consumers, retail partners, and employees.

"We are investing in our people and digital capabilities to strengthen our infrastructure and scale across our growing supply chain and business units," said Michele Buck, The Hershey Company president and chief executive officer. "As we continue to double down in this area, Deepak has the expertise needed to successfully lead our technology strategy leveraging end-to-end data, analytics and automation to elevate our employee experience, create commercial value and advance our leading snacking powerhouse vision."

Bhatia was formerly the vice president of Supply Chain Optimization Technologies at Amazon and brings deep expertise in developing cutting-edge automated systems, supply chain planning, optimization and simulation, artificial intelligence, and predictive analytics.

"I am honored and humbled to be joining Hershey, a company with an incredible legacy and culture," said Bhatia. "We are experiencing unprecedented technological innovation, and I am thrilled to spearhead the development and execution of a technology-driven transformation that will meet and exceed the evolving needs of our consumers and customers. I look forward to shaping a future of innovation and excellence."

During his 12 years at Amazon in supply chain optimization, Bhatia led the development of large-scale automated decision-making systems dealing with some of the most computationally and mathematically challenging problems in large complex supply chains, bringing applied science, software engineering and product management together. 

Prior to Amazon, he spent 11 years at Applied Materials, where, in addition to supply chain optimization, he also built expertise in predictive business analytics to inform product management and innovation strategies.

Bhatia holds an M.S. in Management Science and Engineering from Stanford University and an M.S. in Aeronautics and Astronautics Engineering from Purdue University. He resides in Seattle, WA.

About the Author(s)

Powder Bulk Solids Staff

Established in 1983, Powder & Bulk Solids (PBS) serves industries that process, handle, and package dry particulate matter, including the food, chemical, and pharmaceutical markets.

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