Grupo Bimbo Makes Top Executive Changes

The company announced a new Executive Chair position as well as a new CEO.

Kristen Kazarian, Managing Editor

April 23, 2024

2 Min Read
Grupo Bimbo Appoints new CEO
L to R: Executive Chair Daniel Servitje and CEO Rafael PamiasGrupo Bimbo

Grupo Bimbo has announced a new position, Executive Chair, which will be held by Daniel Servitje. Also, Rafael Pamias will be appointed CEO effective May 1, 2024.

The executive chair will focus on strategic decision-making, ensuring the alignment of the true long-term view, as well as the interests of the shareholders and Board of Directors. The CEO will report directly to the executive chair and will be responsible for running the company.

In addition to the chairman of the Board role, Servitje will continue highly involved in all aspects of the strategy and execution of the company. “Serving our associates, customers, consumers, board members, shareholders and investors of this special Company has been the privilege of my life. It has been thanks to all of you that we are eight times larger than we were in 1997 when I took over as CEO, having carried out 93 acquisitions in this period. We are the largest baking Company in the world, with 227 bakeries, more than 151 thousand associates in the 35 countries where we operate. Together, we have achieved an unimaginable growth while delivering solid results in each of our key metrics," said Servitje.

Rafael Pamias, who is currently COO and CSO, has more than 35 years of experience in business strategy and marketing in multinational companies such as Henkel and Danone. He has a degree and an MBA in business administration from ESADE in Barcelona and a master’s in international management by Thunderbird School of Global Management in Arizona.

“I’m honored to have been assigned this great responsibility. I deeply thank the trust placed in me by the Board, shareholders and, of course, by Daniel. You can be sure that I am deeply committed and that I will work to continue with the success and sustainable growth that Grupo Bimbo has achieved for nearly 80 years,” said Pamias.

“Rafa is an excellent operator and a strategist with a global vision, since he joined, I have been impressed by his commitment and intelligence. His personal and professional trajectory has given him the experience of leading large organizations. He clearly sees our strengths, but also our opportunities, and what we must carry out to be a better company for the world. He has managed to achieve good financial results in his teams, while also becoming a sustainable company that leaves a mark, as we aspire in our Purpose. He has been the architect of our new Sustainability strategy,” said Servitje.

With these changes, the company plans to improve its corporate governance and strategic supervision, while strengthening its structure to better face the complexity of the growth and expansion achieved over the past years, while ensuring the continuity of its Philosophy and Culture.

About the Author

Kristen Kazarian

Managing Editor

Kristen Kazarian has been a writer and editor for more than three decades. She has worked at several consumer magazines and B2B publications in the fields of food and beverage, packaging, processing, women's interest, local news, health and nutrition, fashion and beauty, automotive, and IT.

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