General Mills to Sell Stake in European Yoplait Operations

Transaction to advance General Mills’ portfolio reshaping strategy

2 Min Read
General Mills to Sell Stake in European Yoplait Operations

General Mills has entered into a memorandum of understanding to sell its 51% controlling interest in Yoplait S.A.S. to Sodiaal, a leading French dairy cooperative, in exchange for full ownership of the Canadian Yoplait business and a reduced royalty rate for use of the Yoplait and Liberté brands in the US and Canada.

The proposed transaction is expected to close by the end of 2021, subject to appropriate labor consultations, regulatory filings, and other customary closing conditions.

After the transaction, Yoplait S.A.S. would operate yogurt businesses in France, the UK, and certain other markets, and manage a network of 28 franchisees manufacturing and distributing Yoplait branded products in more than 40 countries around the world.

Net sales for the Yoplait S.A.S business that would be wholly owned by Sodiaal totaled $740 million in fiscal 2020. Under the terms of the transaction, General Mills would acquire Sodiaal’s 49% ownership interest in Yoplait Canada Holding Co., making the Yoplait Canada yogurt business, which generated $290 million in net sales in fiscal 2020, a wholly owned subsidiary of General Mills.

Following completion of the transaction, General Mills would wholly own yogurt operations in the US and Canada that generated a combined $1.4 billion in net sales in fiscal 2020 and would distribute Yoplait and Liberté branded products in the US and Canada on a royalty-free basis.

“With today’s announcement, we’re taking another step toward advancing our accelerate strategy and further reshaping our portfolio to drive profitable growth for the long term,” said General Mills chairman and chief executive officer Jeff Harmening. “This transaction improves our growth profile, enhances our margins, and creates value for our shareholders. Additionally, it increases our focus on the brand platforms that have the greatest growth potential.”

“This transaction allows us to accelerate our Europe & Australia segment’s growth by increasing our focus on our advantaged global platforms, including Mexican food, super-premium ice cream, and snack bars,” added Dana McNabb, group president of General Mills’ Europe & Australia segment. “At the same time, we are pleased to be returning the European Yoplait business to the brand’s original creator and our trusted partner, Sodiaal. The General Mills team will work diligently alongside Sodiaal to ensure a smooth transition as this business enters its next chapter.”

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Powder Bulk Solids Staff

Established in 1983, Powder & Bulk Solids (PBS) serves industries that process, handle, and package dry particulate matter, including the food, chemical, and pharmaceutical markets.

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