FDA Launches Product Traceability Video Series

The first episode focuses on Supply Chain Technology.

Kristen Kazarian, Managing Editor

January 24, 2024

2 Min Read
FDA video series on product traceability
Get access to the video in this article.Image courtesy of smartstock / iStock via Getty Images

The US Food and Drug Administration (FDA) has published its first video in an educational series on how food companies’ use of tech-enabled traceability can enhance food safety and protect consumers from foodborne illness.

The first episode focuses on Supply Chain Technology and builds on key themes from the 2021 FDA New Era of Smarter Food Safety Low- or No-Cost Tech-Enabled Traceability Challenge. 

Episode 1 features five companies demonstrating various approaches to low- or no-cost traceability technologies within the food supply chain. The video showcases how the food industry can help create a more digital, efficient, and safe food system that will benefit both consumers and food producers. A roundtable of participants discusses opportunities for firms to voluntarily adopt tracing technologies, harmonize tracing activities, and ways to incentivize the development and implementation of scalable and cost-effective traceability hardware, software, or data analytics platforms.  

This video is a resource for food producers, technology providers, and other stakeholders interested in advancing food traceability concepts and supporting efforts to achieve end-to-end traceability throughout the food safety system, at low- or no-cost to the end user, as outlined in the New Era of Smarter Food Safety blueprint.

The episode includes companies that participated in the Low- or No-Cost Tech-Enabled Traceability Challenge and that expressed interest in participating in this series. FDA does not endorse any technology, company, or solution, and the views and opinions of the video series participants represent those of the speakers and should not be considered to represent advice or guidance on behalf of FDA. 

Companies in the Episode 1 video include:

  • Morpheus Network provides Agri-Food producers, exporters, and retailers with a Digital Footprint for end-to-end shipment history that supports regulatory compliance and helps optimize supply chain operations.

  • Bamboo Rose is a Multi-Enterprise Supply Chain Business Network that provides a globally accessible and secure environment for organizations and their partners to share information related to product development and supply chain.

  • Nira develops and maintains software solutions that enable food supply chain partners and regulators to discover and access product information from authoritative sources.

  • iFoodDS offers a comprehensive food supply chain platform for food safety, traceability, and quality management.

  • Varcode creates a temperature-based traceability safety network from consumer back to the point of origination to better facilitate recall procedures.

See the FDA's Episode 1 video on traceability here.

About the Author(s)

Kristen Kazarian

Managing Editor

Kristen Kazarian has been a writer and editor for more than three decades. She has worked at several consumer magazines and B2B publications in the fields of food and beverage, packaging, processing, women's interest, local news, health and nutrition, fashion and beauty, automotive, and computers.

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