FDA Launches Product Traceability Video Series

The US Food and Drug Administration (FDA) has published its first video in an educational series on how food companies’ use of tech-enabled traceability can enhance food safety and protect consumers from foodborne illness.

The first episode focuses on Supply Chain Technology and builds on key themes from the 2021 FDA New Era of Smarter Food Safety Low- or No-Cost Tech-Enabled Traceability Challenge. 

Episode 1 features five companies demonstrating various approaches to low- or no-cost traceability technologies within the food supply chain. The video showcases how the food industry can help create a more digital, efficient, and safe food system that will benefit both consumers and food producers. A roundtable of participants discusses opportunities for firms to voluntarily adopt tracing technologies, harmonize tracing activities, and ways to incentivize the development and implementation of scalable and cost-effective traceability hardware, software, or data analytics platforms.  

This video is a resource for food producers, technology providers, and other stakeholders interested in advancing food traceability concepts and supporting efforts to achieve end-to-end traceability throughout the food safety system, at low- or no-cost to the end user, as outlined in the New Era of Smarter Food Safety blueprint.

The episode includes companies that participated in the Low- or No-Cost Tech-Enabled Traceability Challenge and that expressed interest in participating in this series. FDA does not endorse any technology, company, or solution, and the views and opinions of the video series participants represent those of the speakers and should not be considered to represent advice or guidance on behalf of FDA. 

Companies in the Episode 1 video include:

See the FDA's Episode 1 video on traceability here.