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Coca-Cola Ups Its Sustainability Plan with Capital Venture FundCoca-Cola Ups Its Sustainability Plan with Capital Venture Fund

Coca-Cola and eight of its bottlers have formed the fund to focus on sustainability investments.

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Coca-Cola bottlers focus on sustainability
The Coca-Cola Co. and eight of its bottlers from around the globe are focusing on five sustainability points through a capital venture fund.Image courtesy of bymandesigns / iStock / Getty Images Plus

The Coca-Cola Co. and eight bottling partners from around the world are closing on a new, $137.7 million venture capital fund focusing on sustainability investments.

Greycroft, a seed-to-growth venture capital firm, will manage the Greycroft Coca-Cola System Sustainability Fund. The fund is the first of its kind for Greycroft, which invests in enterprise and consumer solutions across life cycles and industries.

The Coca-Cola system’s carbon footprint is a major priority for the fund, so it will focus on five key areas with the most potential impact to start:

  • Packaging

  • Heating and cooling

  • Facility decarbonization

  • Distribution

  • Supply chain

“This fund offers an opportunity to pioneer innovative solutions and help scale them quickly within the Coca-Cola system and across the industry,” said John Murphy, president and chief financial officer of The Coca-Cola Co. “We expect to benefit from getting access to emerging technology and science for sustainability and carbon reduction.”

The fund will seek to invest in companies at the point of commercialization. For Greycroft, partnering with the Coca-Cola system presents an attractive opportunity to help scale innovations alongside some of the top bottling operations in the world.

“The market for sustainable supply chain and manufacturing technology has continued to grow as consumer brands rise to meet the demands of environmentally conscious customers,” said Dana Settle, Greycroft co-founder and managing partner. “Greycroft has an ‘invest anywhere’ approach that we believe allows us to identify promising startups with climate tech solutions ready to scale.

The fund’s $137.7 million in capital comes primarily from $15 million of committed capital from each of these companies:

  • The Coca-Cola Co.

  • Arca Continental

  • Coca-Cola Bottling Co. UNITED

  • Coca-Cola Consolidated

  • Coca-Cola Europacific Partners

  • Coca-Cola FEMSA

  • Coca-Cola HBC

  • Reyes Coca-Cola Bottling

  • Swire Coca-Cola

Together, these bottlers represent nearly half of Coca-Cola system volume around the world.

The system has a long history of investment in sustainability-focused projects that continue to make a difference in issues of global importance. 

About the Author(s)

Powder Bulk Solids Staff

Established in 1983, Powder & Bulk Solids (PBS) serves industries that process, handle, and package dry particulate matter, including the food, chemical, and pharmaceutical markets.

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