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Campbell Names Nevin Chief Customer Officer of Meals & Beverages

Image courtesy of Campbell Soup Co. Charles_Nevin_CAMPBELL_SOUP.jpg
Charles Nevin, chief customer officer, meals & beverages, Campbell Soup Co.
Appointment follows Michael Pierson being named Campbell Snacks CCO in July

Campbell Soup Co. has appointed Charles Nevin as chief customer officer, meals & beverages, effective Nov. 29, 2021. 

Nevin succeeds Michael Pierson, who was promoted from senior vice president, sales, meals & beverages to chief customer officer of the Snacks division in August 2021. Pierson had been leading both sales organizations on an interim basis.

Nevin will lead the US retail sales efforts for Campbell’s soups, sauces, and beverages business, driving growth across its portfolio of brands, including Campbell’s, Well Yes!, Chunky, Pacific Foods, V8, Prego, Pace, Swanson, and SpaghettiOs. He will report to Chris Foley, president, meals & beverages.

“Our focus in meals & beverages is on driving growth with our category leading brands as we revitalize the center of the store with a new generation of consumers,” said Foley. “Charley’s extensive retail and food industry experience are invaluable as we continue to innovate, partner with our customers, and unlock our full growth potential as a division and as a company.”

Nevin joins Campbell from Family Dollar, where he served as merchandising senior vice president/general merchandise manager for the past four years. Prior to that role, Nevin led merchandising for non-perishable products at The Fresh Market. With more than 30 years working in retail and consumer products, Nevin brings food experience from roles at Nabisco, Kraft Foods, and Hillshire Brands. He previously worked at Campbell from 2005-2012 in both sales and marketing roles, including leading customer teams for Albertsons and Walmart, in addition to serving as business director on Chunky soup. He earned his B.A. degree from Ohio Wesleyan University.

Pierson has been with Campbell since 2019. In this new role, he leads the company’s US snacks sales teams, as well as the company’s Latin America and global exports businesses. The snacks business includes a unique and differentiated portfolio with brands such as Goldfish crackers, Snyder’s of Hanover pretzels, Late July tortilla chips, Kettle Brand potato chips, Cape Cod potato chips, Milano cookies, Pepperidge Farm cookies and bread, Lance crackers, and Pierson reports to Valerie Oswalt, president, Campbell Snacks.

“Mike has advanced our customer partnerships during his time at Campbell and helped us navigate an extremely dynamic operating environment,” said Valerie Oswalt. “Mike’s strong engagement with our retailers combined with his expertise in our unique go-to-market approach in Snacks will continue to fuel our growth.”

Pierson joined Campbell from Materne North America, where he had served as chief customer officer for two years. He previously was a partner and senior vice president of sales with Hello Delicious Brands!. Prior to that role, Pierson spent more than a decade in sales leadership and strategy roles with PepsiCo, and nearly eight years as a sales director with Acosta Sales and Marketing. He had served as vice president of sales strategy and trade marketing with Pepperidge Farm from 2013-2015. Pierson earned his B.A. degree from Saint Bonaventure University. He serves on the Board of Governors for St. Joseph’s University Academy of Food Marketing.

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