June 8, 2021
Beauty products firm L’Oreal USA recently revealed plans to inject $12 million into its color cosmetics production plant in North Little Rock, AR to boost production of all of its brands. The Arkansas Economic Development Commission (AEDC) announced in a May 26 release that the project will also create 45 new full-time jobs.
“We are thrilled that L’Oreal USA has made this strategic investment in our future here in North Little Rock as we continue our plant’s evolution toward becoming the global Color Cosmetics Center of Excellence within the L’Oreal Group,” Eric Fox, vice president of operations and plant manager of the firm’s NLR facility, said in a statement. “We are also grateful to the state of Arkansas for continuously demonstrating its commitment to business partnership and growing manufacturing jobs in our state.”
The North Little Rock plant manufactures more than 250 million tn/yr of mascara, eye shadow, face powder, lip gloss, and nail color that are sold under the Maybelline New York, L’Oreal Paris, Urban Decay, essie, IT Cosmetics, NYX Professional Makeup, Dermabrand and Lancôme brands in the US and internationally.
L’Oreal’s plant currently employs more than 350 full-time workers. The company said plant will be the world’s largest color cosmetics plant following the expansion effort.
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