Lontra Names Hyde Head of Commercial

Hyde will be responsible for developing distribution channels and accelerating sales of the Lontra's flagship product, the LP2 Blade Blower.

Powder Bulk Solids Staff

February 8, 2023

1 Min Read
Chris Hyde, head of commercial, Lontra
Chris Hyde, head of commercial, LontraImage courtesy of Lontra

Lontra, manufacturer of the Blade Blower with energy savings of up to 34%, announced that Chris Hyde has joined the company as head of commercial.

Formerly UK and Ireland sales manager for the Atlas Copco vacuum, Hyde will be responsible for developing distribution channels and accelerating sales of the flagship product, the LP2 Blade Blower, globally with an initial focus on North America.

“Chris has proven capability of developing channels to market and delivering successful product launches,” said Euan McCullouch, Lontra’s director of strategic development. “His success in senior sales roles at both a leading compressor manufacturer and established distributor, stands him in good stead. He brings strong commercial acumen from the compressor, blower and vacuum industries to Lontra, and leadership skills honed by studying an MSc In Executive Business Leadership. Chris will play a key role in creating new sales and marketing strategies to deliver significant revenue growth in the US.”

“I am honored to join Lontra at a pinnacle moment in the company’s history,” said Hyde. “Lontra’s LP2 Blade Blower is a paradigm shift to the blower market – there’s nothing else like it out there.

“The unique advances offered by Lontra’s Blade Blower, including improved reliability and oil-free application, IoT maintenance, WEG IE5 ultra-premium permanent magnet motor, Yaskawa inverter, and ultimately, increased competitiveness, will be in high demand from distributors and customers alike, seeking to position themselves at the forefront of their industry.

“I look forward to introducing the Blade Blower’s innovative technology to distributors and customers in the wastewater and pneumatic conveying markets,” said Hyde.

About the Author(s)

Powder Bulk Solids Staff

Established in 1983, Powder & Bulk Solids (PBS) serves industries that process, handle, and package dry particulate matter, including the food, chemical, and pharmaceutical markets.

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