LiveKindly Collective Acquires Alpha Foods

LiveKindly Collective (LKC), a collection of food brands on track to become one of the plant-based industry’s leading food companies, announces the acquisition of CA-based Alpha Foods (Alpha), the company's sixth food brand acquisition since its founding in 2020 and first in the US.

Alpha's extensive variety of products can be found in the frozen food section at major retailers including Costco, Kroger, Whole Foods, Safeway, H-E-B, Albertson’s, Sprouts, and other national and regional stores, from the eastern seaboard to the west coast.

"LiveKindly Collective is the fastest growing family of plant-based food brands," said David Knopf, CEO. "With a portfolio of strong players--including The Fry Family Food Co., Oumph!, LikeMeat, No Meat, and The Dutch Weed Burger--our focus is on bringing together companies that share our vision and have the potential to become global successes. We grow brands responsibly.

“In the US, Alpha is one of the fastest growing brands in the plant-based frozen food category. The strategic acquisition of Alpha’s assets will allow us to significantly increase our US presence and bring innovative, delicious products to consumers in the US under the Alpha brand. We are confident in the long-term prospect for this dynamic market.”

Alpha Co-founder and Chief Innovation Officer, Loren Wallis, said, “Joining LKC will enable Alpha to grow sustainably while propelling innovation in a category that is often accused of creating a plethora of plant-based versions of ubiquitous products like patties and nuggets.” 

Cole Orobetz, CEO and Co-founder of Alpha Foods, explains, “We are thrilled to be joining the Collective of strong plant-based brands with products in global markets, which will no doubt have a positive impact on our US business. This acquisition furthers Alpha’s mission to provide extraordinarily delicious products to the broadest possible audience.”

Strategic Growth

With Alpha joining the Collective, LKC enters the ready-to-eat breakfast and burrito snacking category and expands its distribution in the US. With more than 200,000+ distribution points across 40+ countries, strengthening its reach in the US will significantly boost LKC’s positioning in the market and allow it to be the first major global plant-based entity to continue consolidating within the category. 

“Our global infrastructure, allowing for better distribution, R&D pliancy and innovation, will open up opportunities in the market and beyond,” said Shaun Richardson, LiveKindly collective U.S. general manager.