January 12, 2023
California-based Impossible Foods hired top consumer goods industry leader Sherene Jagla as its first chief demand officer.
Jagla will bring the company's sales, marketing, insights, and product development teams into one integrated function under her leadership as it prepares for its next phase of growth.
Jagla’s appointment follows a year of record sales for Impossible Foods. The company experienced more than 50% dollar sales growth in 2022. In the food service sector, its flagship Impossible Beef product has been the best-selling product by volume of any plant-based meat brand in the US.
Jagla joins Impossible with more than 25 years of sales, marketing, and general management experience at Fortune 500 companies across the CPG and food and beverage industries. She most recently served as the senior vice president and general manager at Newell Brands, where she was responsible for a $2 billion business across 50 brands in 18 categories.
“Our next phase of growth requires tight integration across teams and disciplines, and Sherene knows how to do that and build organizations that scale,” said Peter McGuinness, president and CEO of Impossible Foods. “She’s transformed complex organizations into high-performing businesses, and she has a deep understanding of the food and CPG space. I’ve no doubt her leadership will help transform Impossible into a household name.”
Prior to Newell, Jagla led sales at Kellogg’s with the world’s largest retailer, where she drove brand innovation in the US and internationally. Jagla first joined Kellogg’s in 2019 to oversee sales of its Kashi cereal brand, expanding the brand’s capabilities to deliver both category and market share growth.
Jagla previously held senior leadership positions at personal care corporation Kimberly-Clark, where she led the commercial sales strategy across brands; retail strategy and execution firm Crossmark, where she built creative solutions for major CPG companies; and beverage company MillerCoors, where she developed breakthrough sales and marketing solutions for their largest brands and customers.
“One of the reasons I was drawn to Impossible is the company’s focus on leading the category and commitment to creating delicious, nutritious, and sustainable food,” said Jagla. “Impossible has created a compelling brand with a strong product portfolio that’s primed for growth. I look forward to working closely with Peter and the Impossible team to build on this foundation.”
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