Barry Callebaut Names New CEO

The Board of Directors at Barry Callebaut has appointed Peter Feld (57, German national) as new Chief Executive Officer (CEO) of the Barry Callebaut Group, effective immediately. Peter Feld succeeds Peter Boone, who is stepping down for personal reasons.

"We are delighted that Peter Feld, a seasoned leader with over 30 years’ experience at top global consumer goods and services companies, is joining Barry Callebaut. His track record with international brands is exceptional," said Patrick De Maeseneire, chairman of the Board of Directors. "In addition, he has many years of experience in the food industry. This unique combination makes him the ideal person to further develop Barry Callebaut successfully with a focus on sustainable growth.

Previous to his new role, Feld was CEO of Jacobs Holding. He has leadership experience in companies on almost every continent including heading GfK, one of the world's leading market research companies, and WMF Group, a leading premium cookware and professional automatic coffee machine maker.

In addition, Feld gained decades of experience in leading positions in the consumer goods industry, such as Procter & Gamble, Johnson & Johnson, and Beiersdorf. As former vice president of the German Brands Association, he has also played a key role in driving forward the topic of sustainable development for the industry.

Feld holds a Master in Mechanical Engineering from RWTH Aachen.

"It is a great honor to assume responsibility as CEO of Barry Callebaut. Chocolate is a life-long passion, even more so as I started my career in the food industry," said Feld of his new role. "I am very much looking forward to bringing my leadership experience to Barry Callebaut and am excited about writing the next chapter of our success story together with the entire team."

The board also thanked Peter Boone for his more than 10 years at Barry Callebaut. "As a next step, he has decided to set up life closer to home to be able to spend more time with his family. We wish him all the best for his future endeavors," said De Maeseneire.