84% of US Impacted by Shortages of High-Demand CPG

April 3, 2020

4 Min Read
84% of US Impacted by Shortages of High-Demand CPG
More than three quarters of Americans have experienced shortages of high-demand CPG products, according to a series of surveys conducted during March by the Consumer Brands Association (CBA). Image courtesy of Pixabay

At the end of March 84% of Americans said they have been impacted by shortages of high-demand consumer packaged goods (CPG) compared to 37% during the first week the month, according to the results of a series of surveys conducted by the Consumer Brands Association (CBA). 

“This pandemic has impacted every American, changing our daily lives in unprecedented ways,” said Consumer Brands President and CEO Geoff Freeman said in a March 30 release announcing the results. “While Americans’ concerns about the coronavirus and their ability to access essential products is high, we’re beginning to see slight declines in both, indicating a shift in sentiment and experiences around our ‘new normal.’”

The researchers started sending out surveys to American consumers on March 4. Over the weeks, researchers found that many are stocking up on CPG products and the level of concern about product availability has increased. By the end of the month, 60% of respondents said they were worried about access to food and beverage products and 67% said they were concerned about being able to buy household products. The number of those stocking up on staple CPG products rose from 22% at the beginning of March to 67% by the end of the month. 

“The consumer packaged goods (CPG) industry is committed to meeting consumers’ needs for daily essentials, lending as much normalcy to their lives as it can,” said Freeman. “Ensuring Americans have access to the products they depend on every day is our top priority. Consumer Brands is intensely focused on removing barriers to access and keeping the CPG supply chain moving.”

To read more about the results of the surveys, click here

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