Flowers Foods Invests in Bread Maker

Flowers Foods Inc., producer of Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse, Tastykake, and other bakery foods, has made an investment in Base Culture, a fast-growing brand offering gluten-free and grain-free sliced breads and baked goods. 

With this partnership and investment, Base Culture will grow distribution, scale marketing, and bolster its existing manufacturing capabilities to offer its products to more consumers.

Base Culture Founder and CEO Jordann Windschauer created the company after struggling to find all-natural, delicious snacks that aligned with a Paleo lifestyle. In 2012, she started making her own products at home and, five years later, opened Base Culture’s own manufacturing facility in Clearwater, FL. Base Culture products are now available in nearly 15,000 retail locations nationwide and online.

“The world of food is constantly evolving and seeing entrepreneurs like Jordann create a vibrant brand that resonates with health-conscious consumers is truly inspiring,” said Ryals McMullian, Flowers Foods president and CEO. “We look forward to supporting Base Culture as it continues to grow." 

Female-founded and female-led, Base Culture offers simple, all-natural products that are 100% Paleo-certified, gluten-free, grain-free, kosher-certified, dairy-free, soy-free, and non-GMO verified. Select items are also Keto-certified.