Play-Doh Manufacturing Will Return to U.S. Under Hasbro Plan

Production of the popular children’s modelling compound Play-Doh is slated to return to the U.S. for the first time since 2004 under a new plan initiated by the brand’s owner Hasbro Inc., the Wall Street Journal reported last week.

“Given the growth of our North American business and the Play-Doh brand, we are creating plans to bring some of the production of Play-Doh to the U.S. by the second half of 2018,” Julie Duffy, senior vice president of global communications at Hasbro, told the Boston Globe in a statement.

The company is bringing production of the iconic squishy toy to a Cartamundi facility in East Longmeadow, MA, which added about 30 production jobs to its payrolls as a result of the move, according to a report by local television news station WWLP. 20 more jobs will be added as production gets underway.

“We do not own any of our manufacturing, but source product from a global network of vendor partners. This model allows us to make adjustments as opportunities arise. While each regional production situation is a bit different, we are able to produce Play-Doh for almost the same cost globally,” said Hasbro chairman and chief executive officer Brian Goldner in WWLP’s article.

The facility, which produces board games like Monopoly, was sold by Hasbro to Cartamundi in 2015, according to the Wall Street Journal.

Play-Doh is a combination of water, flour, salt, mineral oil, and boric acid.

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