McCain Foods Acquires Strong Roots

Potato processor McCain Foods has acquired Strong Roots, a Dublin, Ireland-based frozen food producer. The two brands previously announced a strategic partnership in 2021, with McCain investing to expand its product offering, bringing vegetable forward, environmentally responsible food choices to more consumers around the world.

McCain’s commitment to “fix the freezer aisle” is clear, by expanding the Strong Roots brand into more regions, offering even more planet-friendly, vegetable-focused products to reach more consumers.

"This investment bolsters McCain’s commitment to planet-friendly food, enabling us to extend our portfolio of healthier options that are grown, processed and shipped in a sustainable manner. With a vision and values aligned to McCain’s, we are excited to continue our journey to scale the Strong Roots brand globally," said Jillian Moffatt, regional president, McCain GB & Ireland.

Strong Roots focuses on simple, real food and have developed a range of on-trend vegetable forward dishes, including meals, sides, and snacks, which complement McCain’s current portfolio and will ensure customers and consumers worldwide get better access to high-quality, sustainable food.

The two businesses share a focus on environmental sustainability with McCain committing to implement regenerative agriculture practices across 100% of its potato acreage by 2030, and Strong Roots B Corp status.

Strong Roots products have so far joined the McCain Foodservice portfolio in GB and Ireland and retail portfolio in France, with further plans to scale retail and foodservice offerings globally. Strong Roots will operate as a distinct business under the leadership of Charlotte Turton, with founder, Samuel Dennigan, working alongside the team to propel further portfolio innovation and brand growth.

The strengthened partnership with Strong Roots is the latest of a series of investments and acquisitions McCain has made in recent years to expand its product and service offerings, including Scelta Products and Forno Di Minas.

McCain Foods has 53 production facilities globally, including in Canada, US, Brazil, Argentina, Colombia, UK, Ireland, France, Belgium, Netherlands, Poland, Australia, New Zealand, South Africa, India, Japan, Malaysia, China, and more.