J&J Snack Foods Acquires Cookie Brand

J&J Snack Foods has acquired Thinsters from Hain Celestial.

Thinsters, a popular and growing brand of thin, bite-size cookies, come in a variety of flavors, including Chocolate Chip, Toasted Coconut, Key Lime Pie, Vanilla Bean, and Brownie Batter.

"We are thrilled to add Thinsters to our growing portfolio of fun brands," said Dan Fachner, president & CEO at J&J Snack Foods. "This acquisition is a natural fit for us, complementing our already vast offering of cookies and baked goods. Thinsters' dedication to using high-quality, wholesome ingredients resonates perfectly with our growing customer base. We look forward to leveraging our strengths to expand distribution and introduce Thinsters cookies to a wider audience."

Founded in 1971, J&J Snack Foods has completed more than 30 transactions throughout its history. The company has a proven track record of successfully integrating and scaling niche brands into some of America's most beloved snacks, including SUPERPRETZEL, ICEE, and most recently, DIPPIN' DOTS, which the company acquired in June 2022.

"We look forward to bringing J&J Snack Foods' sales, marketing, and innovation capabilities to the already popular Thinsters brand," added Fachner. "This acquisition represents a significant step forward in our strategic vision to offer the widest variety of delicious and fun snacks under one roof."

Founded in 2014, Mrs. Thinster's was acquired in 2016 by Clearlake Capital Group LP as part of the private equity firm's purchase of That's How We Roll LLC. Again in 2021 the Thinsters brand was sold, this time to Hain Celestial Group.