In response to the growing popularity of its Marketplace & Chemical Services Directory, the Society of Chemical Manufacturers and Affiliates (SOCMA) announced the launch of a mobile Web site to help chemical companies market their products and find new business with greater ease and frequency. The mobile site can be accessed at m.socmachemicaldirectory.com.

“The reality is our members and their customers probably spend more than half their time on the road instead of in front of their PCs at the office,” says Dolores Alonso, senior director of member and marketing services. “They stay connected via smartphones and tablets. With this mobile version, they can easily navigate through the directory and find business opportunities while sitting at the airport gate or in between business meetings.”

SOCMA’s directory allows users to search a network of chemical companies based on more than 400 types of reactions and chemistries. Site visitors can narrow their search by choosing from more than 200 capabilities and services, as well as equipment and markets served. They can verify a company’s certification in SOCMA’s ChemStewards program, as well as other performance improvement programs. The directory also allows visitors to buy and sell equipment, share documents and exchange ideas.

The mobile Web site offers the same information as the online directory found at www.SocmaChemicalDirectory.com.

“SOCMA’s goal in developing this site is to offer mobile-friendly content to the widest possible audience,” said Ana Penaranda, senior manager for Web project management. “We’ve modified the full-site template so it’s now designed for the smaller handheld display and touch-screen interface, allowing visitors to find information easily. Visitors can also access mobile-specific features such as click-to-call and location-based mapping.”

“SOCMA is the only chemical trade association providing a tool of this kind to the industry,” added Alonso. “Both products were developed with our members in mind and are part of the broad portfolio of benefits we offer.”

The directory is free for members and at a cost for nonmembers.