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PepsiCo Buys Better-For-You Snacks Maker BFY Brands

PepsiCo is buying BFY Brands, a maker of PopCorners brand better-for-you snacks. Image courtesy of PepsiCo
PepsiCo is buying BFY Brands, a maker of PopCorners brand better-for-you snacks. Image courtesy of PepsiCo

American food and beverage firm PepsiCo is expanding its snacks portfolio with the acquisition of BFY Brands, a manufacturer of better-for-you products like popped corn crackers and soybean and cassava protein crisps.

“BFY Brands offers distinctive products that deliver the great taste and ingredients consumers are looking for,” said Steven Williams, chief executive officer of PepsiCo Foods North America, in a company press release issued Monday. “Their production capabilities will support the growth of our existing, more-nutritious snack brands.”

Once the transaction is completed, BFY Brands will become a part of the firm’s Frito-Lay North America division. The snack manufacturer sells its products under the PopCorners brand in stores across the US. 

The deal is subject to regulatory approvals and other customary closing conditions. 

BFY Brands currently operates a 300,000-sq-ft production facility in Liberty, NY that produces more than 12 product lines. The GFSI-certified site has a production capacity of more than 50 million lb, according to the company’s website

Earlier this year, Frito-Lay announced plans to invest $70 million in a new production line and expand a warehouse at its Frankfort, IN manufacturing plant, Powder & Bulk Solids reported. Work on the site is slated to reach completion in spring 2021. 

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