American food firm Kellogg Company completed the $1.3 billion sale of its fruit-flavored snacks business, Keebler cookies brand, and several other assets to Ferrero Group, a release announced Monday. 

The deal includes other notable cookie brands like Famous Amos and Mother’s and cookies produced for the Girl Scouts of the United States of America. In addition, Ferrero also took possession of Kellogg’s pie crusts and ice cream cones businesses, as well as Stretch Island fruit strips products. 

“The sale strengthens our ability to focus on the areas of our business with the biggest growth opportunities, which is a key component of our Deploy for Growth Strategy,” the chief executive officer and chairman of Kellogg’s, Steve Cahillane, said in a statement. 

Kellogg’s leave the rest of its North American snacking business intact, retaining its crackers, salty snacks, wholesome snacks, and toaster pastries brands.

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