General Mills announced plans for a year-long celebration of its 150th birthday.
To celebrate its impact on a century and a half of food around the world, General Mills will share and highlight nostalgic food memorabilia from its historical archives. And honoring its journey of developing leading brands, life-changing inventions, and cultural icons, General Mills is pledging “a future of continued innovation – and striving to help make its communities and the world a better place.”
“Ours is a rich history,” said Ken Powell, chairman and chief executive of General Mills. “Morning, noon and night, for 150 years, General Mills has served the world by making food people love. Today we proudly bring quality foods and leading brands to people in 130 countries around the world – and we’re especially excited about all we will do in our next 150 years.”
“General Mills is a part of Americana,” says Tom Forsythe, chief communications officer for General Mills. “We invented the Nerf ball, built the ‘Black Box,’ and along the way we’ve touched people’s lives with our iconic brands.”
General Mills will not only celebrate its past, but will also be looking ahead to the future throughout the year. “We’re going to continue meeting consumers’ changing needs through innovation and determination,” Powell explains, “and we’re going to continue to work to make our communities and the world a better place.”
Get more information or register for the 40th Anniversary Powder & Bulk Solids Conference & Exhibition, May 3-5, 2016