After extensive research, planning, and design, Eriez has launched its revamped Web site, www.eriez.com. It features a fresh, new layout and expanded content to deliver an easier-to-navigate, more beneficial online experience for visitors.
As an extension of Eriez’ market-based approach, the site employs a series of homepage billboards unique to each of the nine international sites. There is also a larger menu of sub-categories that includes aggregate, ceramics, chemical, coal, food, glass, minerals processing, packaging, pharmaceutical, plastics/rubber, and recycling. “The goal is to make it as quick and easy as possible for visitors to find solutions to the specific application challenges they face,” says Mike Latimer, corporate Web services manager.
Another new feature is the addition of static social media icons. Now visitors can easily link to Eriez’ Facebook, Twitter, LinkedIn, and YouTube pages to explore additional content and interact with the Eriez social media community.
The redesigned site now incorporates a built-in location recognition function, so visitors are automatically directed to the appropriate international affiliate site in their country’s native language. From the site’s homepage, users also have the ability to manually select from a menu of Eriez’ international sites.
“In addition to the new features and content, our redesigned Web site is jam-packed with all of the content previously available on eriez.com,” says Latimer. “Visitors can still find Eriez’ broad literature and video library, news releases, processing solutions/case studies, downloads, and tools, and much more. We listened to users’ feedback and created a Web site that better meets their needs.”