Optima has taken a major step toward becoming a digitalized company: the Optima Digital Innovation Center is up and running. The Optima Group's central digitalization center provides a firsthand experience of digital products and is available for all of its divisions.

In mid-March, Optima’s new Additive Innovation Center – a development center for producing parts using 3D printing technologies – opened at the Steinbeisweg, Germany location. At the end of April, the Digital Innovation Center in the Solpark industrial park in Schwaebisch Hall-Hessental commenced operations without an official opening event due to the Covid-19 pandemic. Just as the Additive Innovation Center's will promote 3D printing technology, the Digital Innovation Center will play a significant role within the Optima Group as a think tank and in further developing and presenting digital solutions.

Focus on Customer Experience
Optima's own Smart Services will be presented in the Digital Innovation Center in addition to digital technologies and applications relating to augmented and virtual reality. The new showroom will make digitalization tangible for customers and visitors. Customer webinars will be an added feature in the future.

Experience Digital Products Firsthand
"Our goal is to provide our customers around the world with an opportunity to experience Optima's digital products firsthand," explained Joachim Dittrich, chairman of the Optima Consumer Div. Optima employees, customers, and partners will now have an opportunity in their own way to see, discover, experience, and test Optima's new digitalized solutions.

The Digital Innovation Center will be able to impart and enhance knowledge. "Especially in the digital sector, it is important to understand the added value and then be able to communicate this to the customer," according to Michael Weber, director service at OPTIMA consumer GmbH.

Digital Support During the Entire Machine Life Cycle
Digital products and services will be presented in the innovation and exhibition area. The “smart services” developed at Optima in recent years are part of the Optima Total Care comprehensive life cycle management program. “Smart services” effectively complement the “basic services,” namely traditional services such as installation, calibration, spare parts service, training, and retrofits. The digital services support all stages of the machine life cycle – from planning to commissioning to retrofitting. For example, at the beginning of a project during the design review, i.e. at the first inspection of the design, the system can be displayed digitally and in three dimensions on a virtual screen. On request, customers will be able to experience the system up close using virtual reality glasses. This will facilitate early corrections.

Augmented Reality Technology Support
Customers will also receive digital support on all conceivable end devices, including augmented reality glasses, when resolving problems in production or when changing formats. Customers will be able to access these and many other “smart services” 24/7 via a central user-friendly Optima platform. The continuous availability of “smart services” means that agile, digital operation of machinery is becoming a reality. Customers will be able to test all products in the new center.

"The Digital Innovation Center has been designed in such a way that visits – whether they are a customer's first visit, during the planning of a project or after commissioning – are based on the customer's needs," explained Holger Frey, who leads the “smart services” team there. The showroom can be customized for each customer visit within a few minutes.

Same Building to House First Co-Working Space in the Region
"Collaborations have become even more important since the beginning of the Covid-19 crisis. We are therefore delighted that the same building also houses the first co-working space in the Schwaebisch Hall region. We will share the lobby as well as the common area with our new neighbors," Frey said. He sees great potential here. "In the so-called 'hello space', freelancers and small start-ups will be able to develop new ideas. We are delighted to be part of an inspirational neighborhood."

The new Optima Digital Innovation Center is located at Geschwister-Scholl-Straße 77 in the Solpark industrial park in Schwaebisch Hall-Hessental.

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