CMC Packaging Automation, a global leader in “right-sized” packaging technology, launched its new brand, logo, and website. Formerly known as CMC Machinery, the new brand reflects CMC’s focus on innovation and will support the company’s global expansion.

To meet the demands of the global logistics and e-commerce market, CMC pioneers solutions for “right-sized” packaging. CMC is shaping the future of packaging automation. Every solution has a positive environmental impact, with cost-saving, climate-conscious packaging that is helping e-commerce and logistics industry giants reach their sustainability goals without compromising on quality.

With a proven track record of efficiency and global recognition as a leader in its sector, in November 2020 CMC became a portfolio company of KKR’s Global Impact strategy, powering greater innovation with sustainable technology. CMC Packaging Automation is also part of the Amazon Climate Pledge Fund, a $2 billion venture investment program supporting the development of sustainable technologies and services.

The e-commerce industry, a core client base of CMC, is facing new challenges to packaging. EU policy makers are increasingly scrutinizing the industry, with plans to unveil new legislation that will limit packaging sizes and the amount of “empty space” allowed in boxes being shipped. CMC technology helps to reduce the cubic volume of each box by 40% on average and eliminate the use of plastic air pillows.

“I am proud to reveal our new brand name - CMC Packaging Automation – as well as our new logo and website,” said Francesco Ponti, CEO of CMC. “We refreshed the brand to support our next phase of growth while keeping a connection to the passion and quality which for over 40 years has made CMC an industry leader. Connecting the past, present and future is our commitment to innovation to solve critical challenges for our clients. Now more than ever sustainability is paramount, especially reducing waste and their climate impact.”