Powder/Bulk Solids is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Utility Menu

Powder/Bulk Solids

The Source for Dry Processing and Bulk Handling Technology

Smithfield Foods to Roll Out Plant-Based Protein Brand

August 13, 2019
Smithfield Foods is introducing eight new plant-based protein products. Image courtesy of Smithfield Foods
Smithfield Foods is introducing eight new plant-based protein products. Image courtesy of Smithfield Foods

Smithfield Foods Inc., the world’s largest pork processor, revealed Monday that the company plans to introduce a new portfolio of plant-based protein products that will be sold under the Pure Farmland brand. 

The eight new soy-based products, which include burger patties, meatballs, breakfast patties, and “protein starters,” are aimed at “flexitarian” consumers who are trying to reduce meat consumption. 

“We’ve been exploring the alternative protein space, and have taken our time to get it right,” John Pauley, Smithfield’s chief commercial officer, said in a company press release. “With this launch, we are bringing together our expertise in creating market-leading food products our organizational commitment to sustainability, and our deep understanding of ‘flexitarian’ consumers, to deliver a broad variety of flavorful plant-based protein choices that consumers want and can afford a great value.”

Grocery stores will begin carrying the Pure Farmland products in the refrigerated sections in mid-September. Trays used to package the new products are made from over 50% recycled material. 

For more news headlines, articles, and equipment reviews, visit our Equipment Zones

More Smithfield Foods articles:

Smithfield Plans to Build Distribution Hub in Maryland

Smithfield to Invest $45M in South Dakota Plant Upgrade

Smithfield Invests $1.2M in Kentucky Plant Expansion