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Maple Leaf Foods Names VP of Marketing and Innovation

September 10, 2019

Canadian firm Maple Leaf Foods announced Monday that Casey Richards was named to the role of Vice-President of Marketing and Innovation, leading marketing across the company’s range of brands and heading its innovation-related activities.

Most recently occupying the position of Vice-President and General Manager – Pastry, Richards will remain in charge of the pastry business and join Maple Leaf Foods’ Senior Leadership Team. He has worked for more than two decades for major U.S. food firms in marketing and general management positions. 

“Since joining Maple Leaf Foods, Casey has shown remarkable leadership agility within our business,” Curtis Frank, Chief Operating Officer, said in a company press release. “His deep and broad experience in general management and consumer packaged goods marketing will be a valuable asset in supporting the execution of our strategic blueprint. Casey will also play a critical role in helping Maple Leaf Foods realize our ambition of becoming the most sustainable protein company on earth.”

Before his tenure at Maple Leaf Foods, he served as the leader of the ConAgra Foods Marie Callender’s brand. Richards also worked for General Mills and Nestle. The newly-appointed Vice-President of Marketing and Innovation holds a Bachelor of Science degree in Business Management and Marketing from Brigham Young University and a Master of Business Administration from the University of Chicago Booth School of Business. 

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