Powder/Bulk Solids is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Utility Menu

Powder/Bulk Solids

The Source for Dry Processing and Bulk Handling Technology

Hostess Buys Cookie Manufacturer Voortman for $320M

December 2, 2019

Packaged food firm Hostess Brands said Monday that it has entered into an agreement to purchase cookies and wafers manufacturer Voortman from Swander Pace Capital for $320 million in cash.

“Voortman is a leading brand with a well-defined consumer position that complements and extends the growing Hostess portfolio into the growing cookie and better-for-you sweet snacking categories with meaningful runway for future growth,” Andy Callahan, president and chief executive officer of Hostess, said in a company press release. “We believe that the acquisition of Voortman will create significant value for our stakeholders. We expect the combination of Hostess’ lean, proven operating model and Voortman’s brand and adjacent category position, will result in meaningful cost savings and growth opportunities.”

Voortman was ranked as top producer of cream wafers and sugar free cookies in Nielsen monitoring of a 52-week period that ended on Nov. 2, 2019. Over the last three years, the cookie manufacturer generated compound annual point of sale growth of 5%. Founded in 1951, the firm is currently based in Burlington, ON and distributes its products in the US and Canada. 

“The team at Voortman is excited about becoming part of the Hostess portfolio and the prospects for further dynamic growth of the Voortman brand behind the exceptional capabilities of the Hostess organization,” said Douglas MacFarlane, Voortman’s chief executive officer, in a statement. 

Hostess’ board has unanimously approved the deal. The company said the sale will likely close in early January. 

For more news headlines, articles, and equipment reviews, visit our Equipment Zones

More Powder & Bulk Solids articles: