Powder/Bulk Solids is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Utility Menu

Powder/Bulk Solids

The Source for Dry Processing and Bulk Handling Technology

Hormel Foods to Roll Out New Plant-Based Meat Brand

September 9, 2019
Image courtesy of Hormel Foods
Image courtesy of Hormel Foods

American firm Hormel Foods Corporation announced plans to debut a new brand of plant-based protein products, Happly Little Plants, at this year’s Barclays Global Consumer Staples Conference in Boston, the company announced in a recent release. 

The Happy Little Plants offerings are among a number of plant-based protein and blended protein products released by Hormel within recent years. In 2014, the company launched the Hormel Fuse burger for foodservice customers. Burke Corporation, a subsidiary, produces a plant-based pizza topping for retail and foodservice customers. Hormel also introduced the Applegate Blend Burger, which contains a mix of organic mushrooms and organic meat. 

“We understand consumers across a spectrum of lifestyles are adopting more flexible attitudes and behaviors when thinking about food, especially given the wide variety of products available in the marketplace,” said Jim Splinter, group vice president of corporate strategy at Hormel, in a statement. “We intend to focus on all the ways plants can help consumers find alternatives in their routines.”

Hormel launched the products in certain retail outlets last week and the products will be rolled out to more retailers over the next few months, according to the company. The brand’s flagship product is a ground plant-based protein alternative. 

For more news headlines, articles, and equipment reviews, visit our Equipment Zones

More Hormel Foods articles:

Hormel Foods Names Evans Food Group CEO to Board

Hormel Plans $150M Expansion Project at Iowa Plant

WholeStone Buys Hormel Processing Plant in Nebraska