Released by Bob Seger and The Silver Bullet Band back in 1986, “Like A Rock” is perhaps best known for its use as a background track in Chevrolet truck television ads from the 1990s through the early 2000s. The tune has since become associated with rugged American determination and grit, and its opening lines – “Stood there boldly, sweatin’ in the sun / Felt like a million, felt like number one” – are a clarion call for working hard to achieve your goals.
Car commercials aside, Seger’s lyrics can resonate with powder and bulk solids professionals on several levels.
The song’s title, “Like A Rock,” conjures up images of the aggregates industry. Stone and gravel have a wide range of applications, according to The National Stone, Sand & Gravel Association (NSSGA). Rocks form the beds of railways, gravel can be found in drainage ditches and in erosion control solutions. Crushed stone is used in road construction, and limestone has applications in food, chemicals, pharmaceutical, metal production, and paper products.
As the song's narrator thinks back on his younger days when “My hands were steady, my eyes were clear and bright / My walk had purpose, my steps were quick and light,” it's a reminder of our own pursuit of excellence in the workplace.
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