KWS Manufacturing has launched a new, completely restructured Web site at www.kwsmfg.com with a focus on usability and search engine friendliness. The new site design offers an improved user experience, expanded content, and online resources for both existing and prospective customers and sales representatives.
“In today’s technological environment, it is extremely important for companies to have a cutting edge Web site to not only attract new clients, but to provide a real-time venue for existing customers to have accessible, critical information at their fingertips,” said Bill Mecke, P.E., president of KWS. “The expanded content includes videos, product animations, Ask the Experts, and problem-solving success stories. The enhancement of our online offerings will allow us to provide instantaneous interaction and more rapid solutions to resolve our customers’ needs.”
KWS selected Visual App for a Web site redesign, search marketing, and site management. “With an updated website, KWS now has a solid foundation for their online marketing initiatives,” said Jeff Old, principal at Visual App. “Redesigning their Web site is a key element in building their online marketing strategy. It will assist KWS in reaching new customers and continue to be an online resource for their industry.”