Key Technology announces a new corporate logo and an updated brand identity to reflect the strengths of both Key and Visys, who merged earlier this year, creating a single source of high-performance digital sorting, conveying, and process automation systems for food processors and other manufacturers.
“Since merging with Visys, we required a distinct identity to represent the newly integrated companies and to communicate the strength of our global team and product portfolio,” said Steve Johnson, senior director of marketing at Key Technology. “The new logo depicts the stability and industry leadership of Key and the dynamic innovation and agility of Visys. We believe this new unified image exemplifies our leadership position and market momentum.”
Key’s culture as a trusted and knowledgeable partner dedicated to ongoing customer support has always permeated the company’s initiatives and activities. The infusion of pioneering technologies and a highly entrepreneurial team earlier this year from Visys has transformed the company’s value proposition.
Combined with a new tagline, ‘Advancing Together,’ the updated brand identity symbolizes the company’s commitment to partnering with its customers to continually advance their efficiencies and profits through world-class products and solutions.
An introduction video to the new brand can be viewed at http://go.key.net/transformation-video.html.
Key Technology, an ISO-9001 certified company, is a global leader in the design and manufacture of process automation systems including digital sorters, conveyors, and processing equipment. Applying processing knowledge and application expertise, Key helps customers in the food processing and other industries improve quality, increase yield, and reduce cost. With worldwide sales representation, the company maintains demonstration and testing facilities at its headquarters and manufacturing divisions in Walla Walla, WA, and at Key Technology in Beusichem, the Netherlands, and Hasselt, Belgium.
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