Anton Paar Americas Unveils Brabender Instruments LabAnton Paar Americas Unveils Brabender Instruments Lab

Anton Paar, a leader in measurement of density, concentration, and CO₂, and in the field of rheometry, has opened a new laboratory space in its Americas Technical Center in Ashland, VA, exclusively to showcase and utilize Brabender instrumentation. Anton Paar acquired Brabender in 2023.

The 1,800-sq.-ft lab will serve as the Brabender application development and training hub for all Anton Paar Americas’ customers and the region’s seven subsidiaries. Customers throughout the Americas region are extended an open invitation to the lab to learn more about how Brabender measuring devices can be used to develop their samples and materials.

The opening of this new laboratory represents a significant milestone following Anton Paar’s acquisition of Brabender. While the time since the acquisition has been devoted to customer service and cross-team training, Anton Paar Americas Executive Director Reinhard Eberl notes the new laboratory as an exciting next step.

“In the relatively short time since the acquisition, Brabender and its customers are already enjoying the benefits of being part of Anton Paar. This laboratory is yet another example – it’s the perfect venue for our customers to get a chance to see our instruments and work with them as they consider purchasing options,” said Christoph Pielen, lead scientist for Texture and Extrusion at Anton Paar USA. "The fact that our own employees can also use this space for application development and training is also very exciting."

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The lab will be home to some of Brabender’s most popular instruments, including a MetaStation torque rheometer, Farinograph flour and dough analyzer, and TwinLab-C extruder. Anton Paar has also implemented state-of-the-art ventilation and solar power systems to ensure complete safety and a reduced environmental footprint.