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Bindicator Unveils New Chinese Brand Name, Logo

Bindicator has unveiled a new Chinese brand name and logo for its level measurement products sold in China. The new Chinese logo shares the same look as Bindicator’s global “Genuine Bindicator” logo. The new brand name will allow Chinese customers to more easily specify genuine Bindicator products. Pronounced “Bì-cè”, the new brand name can be translated to “will be measured.”

Bindicator has formally filed for trademark privileges in China for this new brand name and logo, which allows Bindicator to use the ‘TM’ symbol on all logos, documentation, and equipment. The use of the trademark provides customers a level of certainty that they are purchasing genuine Bindicator products that are held to the highest standards in manufacturing and service support.

Bindicator is a Venture Measurement brand that is a market leader in bulk level management, building level switches to solve the toughest bulk material handling challenges since 1936. To learn more about Bindicator products, visit www.bindicator.com.

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