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Informa Markets Engineering Hosts Free 2-Part Webinar Series

The two-part webinar series aims to help marketers and business leaders navigate the new world of virtual exhibiting.

Powder Bulk Solids Staff

September 4, 2020

6 Min Read
Informa Markets Engineering Hosts Free 2-Part Webinar Series

Informa Markets Engineering, the leading B2B event producer, publisher, and digital media business for the global $3-trillion advanced technology-based manufacturing industry, today announced a two-part webinar series designed to educate marketers and business leaders on the new world of virtual exhibiting. Created in partnership with Competitive Edge, the expo industry leader with nearly three decades mastery of developing and delivering custom exhibitor education, and Swapcard, the leading event app and matchmaking platform powered by AI, the webinars will give participants the trade secrets of how to take full advantage of virtual event capabilities, as well as why and how to drive traffic to this necessary new channel.

As the world’s leading exhibitions organizer, Informa Markets provides U.S. and international customers and partners with opportunities to engage, experience and do business through face-to-face exhibitions. Now five months into the ubiquitous Pandemic induced lockdowns, virtual events have become the new norm. “The current times have forced our Engineering portfolio to reflect upon our business and examine what our customers and community need now in these times to continue to move business forward,” says Melissa Magestro, VP/Group Portfolio Leader, Informa Markets Engineering. “As virtual exhibiting has become an overnight reality, we want exhibitors to recognize the value and competitive need to participate through well-executed virtual offerings.”

Webinar Information:

Part 1 - Successfully Marketing, Selling & Virtually Exhibiting During a Crisis
Wednesday, September 9, 11:00 am - 12:00 pm PST / 2:00 pm - 3:00 pm EST

Webinar overview

While COVID-19 has rapidly caused alarming changes in our daily lives and businesses, what hasn’t changed is the critical need to continue marketing our products and services, maintaining our customer relationships and making sales. The key to surviving and staying ahead during the Pandemic is for us to adjust our marketing and selling strategies.

To help our customers and markets rebound as quickly as possible, Informa Markets Engineering is excited to provide a complimentary all-new web-training session from Jefferson Davis, one of America’s leading experts on successful B2B marketing, sales, and exhibiting. Come ready to learn how your company can thrive and showcase its products and services through virtual exhibiting.

In just 60 minutes, right from your computer you will learn:

  • Tough times don’t last… 3 action steps to move from fear to confidence

  • The critical importance of continuing to market your company during a crisis

  • 8 ways to adjust your marketing strategies right now

  • 11 ways to adjust your sales strategies right now

  • Why exhibiting may be more important now than ever

  • 4 reasons why virtual exhibiting is a smart and prudent play during this crisis

  • How virtual exhibiting is different than live face-to-face exhibiting and two factors you must compensate for

  • 4 critical success factors for your virtual exhibit

Learn more and register for the webinar here.

Part 2 - Optimizing & Driving Traffic to YOUR Virtual Exhibit
Wednesday, October 14, 11:00 am - 12:00 pm PST / 2:00 pm - 3:00 pm EST

In the virtual space, “build it and they will come” is not a sound strategy.  Executing a productive and successful virtual exhibit requires creating an experience worthy of people’s attention, using highly targeted before and during event marketing to drive people to your virtual exhibit, and delivering an interactive and valuable experience.

This how-to webinar presented by exhibiting productivity expert Jefferson Davis and Informa Markets staff will show you how to optimize the core functionality of your virtual exhibit, create an integrated marketing plan to drive traffic to your virtual exhibit before and during the event, and how to effectively interact with visitors to deliver value and capture leads.

In just 60 minutes you will learn:

  • Overview of the SwapCard virtual event platform

  • Understanding virtual event visitor flow in the platform

  • Overview of core exhibitor facing platform functions

  • Best practices on how to create a virtual experience worthy of attendees’ time

    • Rewriting your company description for the virtual world

    • Types of videos to upload and how to improve the impact of your videos

    • Using the attendee chat function and preparing your booth staff to manage chats

    • Using the attendee meeting function and how to get your meeting calendar filled

    • Preparing your staff for success

    • Capturing leads and following-up

  • Why promoting your virtual exhibit is a must do  

  • Defining your virtual attendee value proposition

  • Developing your pre-meeting marketing plan

  • Overview of Informa pre- and at-event virtual marketing opportunities

  • Overview of in-platform marketing and attendee engagement opportunities

  • And more!

Learn more and register for the webinar here.

About Competitive Edge
Competitive Edge is an exhibitor education, training and consulting firm in Charlotte, NC serving show organizers and exhibitors.We provide clients with the latest and best ideas, information, knowledge and skills through multiple media, at the right time frames in the show execution cycle. This helps show organizers add value and helps exhibitors have more productive and profitable shows, so they keep coming back and invest more resources.

About Swapcard:
Swapcard is a smart event engagement platform, powered by artificial intelligence. The platform allows Event Organisers and Event Planners to leverage technology and deliver what matters: personal interactions, human experiences, and revenue growth. Servicing over one thousand events to-date, including some of the world’s most innovative organisations like Oracle, The OECD, VivaTech, and TedX. Swapcard is committed to balancing technology and digital innovation with a human touch and client satisfaction.

About Informa Markets Engineering:
Informa Markets Engineering is the leading B2B event producer, publisher, and digital media business for the world's $3-trillion advanced, technology-based manufacturing industry. Our print and electronic products deliver trusted information to the engineering market and leverage our proprietary 1.3-million-name database to connect suppliers with buyers and purchase influencers. We produce more than 50 events and conferences in a dozen countries, connecting manufacturing professionals from around the globe. The Engineering portfolio is organized by Informa, the world’s leading exhibitions organizer that brings a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.  

About Informa Markets 
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Engineering, Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organizer, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.

About the Author(s)

Powder Bulk Solids Staff

Established in 1983, Powder & Bulk Solids (PBS) serves industries that process, handle, and package dry particulate matter, including the food, chemical, and pharmaceutical markets.

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