Unilever Buys Powdered Electrolyte Beverage Mix Brand

Consumer packaged goods manufacturer Unilever is planning to purchase a California-based Liquid I.V., a brand of powdered electrolyte beverage mixes, to expand its portfolio of health and wellness offerings, the company announced in a release Tuesday.

The powdered product is made with Cellular Transport Technology (CTT) that aids the body in absorbing water and important nutrients. The product is based on the World Health Organization’s (WHO) Oral Rehydration Solution (ORS) guidelines for treating and preventing dehydration.

“Liquid I.V. is an impressive and innovative brand in the fast-growing health, wellness, and personal nutrition space,” said Fabian Garcia, president of Unilever North America, in a statement. “Liquid I.V. shares Unilever’s purpose to improve people’s health and wellbeing, as well as our ambition to create sustainable products that have a positive social impact. We are delighted to welcome Liquid I.V. to Unilever’s portfolio of purpose-driven brands.”

One serving of the non-GMO, vegan, gluten free, soy free, and dairy free product offers two to three times the hydration of normal water.

Following the transaction, Liquid I.V. will remain headquartered in El Segundo, CA and its current CEO and founder, Brandin Cohen, continue to perform his roles. Financial terms of the deal were not disclosed.