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Tyson Expands Presence in Plant-Based Space with New Products

Image courtesy of Tyson Foods Screen Shot 2021-05-04 at 1.53.03 PM.png
The food firm is rolling out new plant-based burger patties, Bratwurst, and Italian sausages through its Raised & Rooted brand.

American protein firm Tyson Foods is growing its presence in the plant-based foods space through the rollout of several new meat alternative products under its Raised & Rooted brand, the company announced Monday.

Consumers will be able to purchase the new plant-based burger patties, Bratwurst, and Italian sausages at grocery stores this summer.

“Our products are plants made meatier, and deliver the same delicious flavors, in a better-for-you alternative,” David Ervin, vice president of marketing for the Raised & Rooted brand, said in a statement. “We are excited to provide people with satisfying alternative protein options perfect for any occasion.”

The new refrigerated offerings are made from pea protein and can be cooked on the grill. Raised & Rooted plant-based burgers, Bratwurst, and sausage contain 75% less saturated fats when compared to their conventional counterparts.

Released in 2019, the Raised & Rooted portfolio also includes plant-based nuggets, plant-based nuggets, and whole-grain tenders.

A recent forecast by Markets and Markets predicts the global market for plant-based protein will increase in value from $10.3 billion in 2020 to $15.6 billion in 2026. The market is expected to grow at CAGR of 7.2% during the period.

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